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Aux Music Channel

Brand refresh for Canadian based music channel Aux. As the station broadened, it became apparent that the brand was much about the people who watch the channel as it is the artist that are featured. With this in mind, we focused the design on the lifestyle of Aux by designing a modular identity system comprised of illustration and viewer submitted imagery.

Identity

 

Typography & Color

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Photography

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Grid system

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Program Graphic Stills

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Design: Josh Lambert

Creative Direction: Frankie Oviedo

Designed at Liquid 9