Animoto is a video creation service whose cinematic technology makes it easy for anyone to create and share videos using their own pictures, video clips, text and music.
The goal for this rebrand was to develop a new identity that positions Animoto as an accessible and approachable brand. The visual identity was designed to reflect the brand personality traits: creative, emotional, friendly, innovative, casual, engaging, playful, accessible.
Logo color exploration
Home page redesign
Player page redesign
Product marketing pages redesign
CMS module system
Design & UX: Josh Lambert