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Active Perception Type Conference

Identity project for Active Perception, a (hypothetical) typographic conference centered around the idea of interactive typography and its challenges and innovations as a new field. The conference’s identity system is comprised of 10 interchangeable typefaces, giving a wide range the logotype can be displayed. The idea was to engage the user and have fun with the various interactive pieces. 

Identity/Branding, Collateral

 

Logos

Posters

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Posters: Back Side

Posters: Back Side

Using red decoder glasses reveals info about the conference

Name Tags

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Schedule & Lecture Booklet

The booklet folds up to reveal an image and quote of guest speakers. (This is a fictional conference. None of the guest speakers participated in this project.)

Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.jpg

Process Work: Exploration

Experimental posters focusing on decoding messages. 

Josh Lambert-Active Perception.jpg
Josh Lambert-Active Perception.gif

Concept & Creative Direction: Josh Lambert and Ian Tirone

Design & Art Direction: Josh Lambert

Student project at Kansas City Art Institute